Welcome
Hello and welcome to Beyond the Brand. I am Barbara van Santen, and I have studied Graphic Design and Art History. At the moment I am studying Culture Sciences at the University of Maastricht, the Netherlands. I have experienced the gap between the creative practical world of Graphic Design and the theoretical world of Art History and Culture Sciences. I think it is important for designers all over the world to understand the theoretical side of visual communication. With this in mind I created this weblog for young designers who are interested in knowing more about the world beyond the logos they design.